Category Archives: Business

A simpler pricing structure for WooThemes.

I’ve tried to come up with a simpler pricing structure for WooThemes although other pressing matters (see the p.s. below) prevent me from completely fleshing this out. I hope it’s a decent start. Here goes.


  • Paid – 1 theme per website – it comes with a base level of plugins and extensions and a free (Base) level of support.

Plugins and extensions:

  • Base – free with a theme purchase.
  • Paid – the more powerful and functional ones, for example WooCommerce.


  • Base – free with a theme purchase – email & forum only. Perhaps a 48 or 72 hour reply time for the email?
  • Paid – perhaps two tiers (only!) – after all, if you get a wooTheme who better to provide you with support? One of these tiers could be included with the Developer Membership.

Developer Membership:

  • Paid – A monthly or yearly amount with a set level of support. It could be quite pricey but it (already) includes a hell of a lot and is really for power users, developers etc. Together with paid support this should be the financial bread and butter core of the business.

Obviously my proposed structure would need more work, together with knowledge that only Adii and his crew possess. This basic structure however should be simpler and easier to understand for existing and potential new customers. That can only be a good thing.

It’s just my opinion of course but I agree with Woo that they need to ensure the business continues, is profitable and that they’ve done a lot for the WordPress community.

I hope I’ve been able to help in some way.

R! :)

p.s. Now I have to clean the kitchen floor and tidy up so the boiler man can do his fixing when he arrives. Oh the joys of tech blogging and domesticity!


Will Facebook fail?

I’m getting tired of a story hack that goes along the lines of ‘Facebook/Apple/Google/[insert big corporation] won’t last forever’. Especially the slew of these stories that appear every time a share price or profit margin dips or a change of company direction occurs or new Terms are introduced.

They usually trot out how MySpace, BlackBerry, GeoCities, Nokia or any number of ‘failed’ companies seemed to be on top of the world then fell down to earth with a crash, and the same will happen to [insert favoured/despised corporation here].

I don’t think so.

Consider when Coke was introduced, 1886. 127 years ago as I write this. Then consider that I was playing with my ZX Spectrum and learning BASIC in the early eighties. Perhaps I was drinking a Coke while doing so. Undoubtedly a different product from the Coke introduced over a hundred years before, but the same company. The point is Coca Cola had been around for a hundred years before we even had basic home computing. Let alone a fast and common connection to the internet.

Coca Cola aren’t the only example I could use so sure, the dinosaurs went extinct, but Facebook et al are not dinosaurs. The actual internet may be the dinosaur for all we know.

Frankly I don’t see why Facebook or Apple or Google or any other current massive technology company can’t become the next Coca Cola or Twinings or Grolsch or Tuttle Farm or ….. the list goes on.

You get the point, it’s early days people, let’s just admit we don’t really know.

Now a top tip for business longevity; if you want to be in business a long time, open a hotel, brewery or restaurant –

R! :)