I’ve tried to come up with a simpler pricing structure for WooThemes although other pressing matters (see the p.s. below) prevent me from completely fleshing this out. I hope it’s a decent start. Here goes.
- Paid – 1 theme per website – it comes with a base level of plugins and extensions and a free (Base) level of support.
Plugins and extensions:
- Base – free with a theme purchase.
- Paid – the more powerful and functional ones, for example WooCommerce.
- Base – free with a theme purchase – email & forum only. Perhaps a 48 or 72 hour reply time for the email?
- Paid – perhaps two tiers (only!) – after all, if you get a wooTheme who better to provide you with support? One of these tiers could be included with the Developer Membership.
- Paid – A monthly or yearly amount with a set level of support. It could be quite pricey but it (already) includes a hell of a lot and is really for power users, developers etc. Together with paid support this should be the financial bread and butter core of the business.
Obviously my proposed structure would need more work, together with knowledge that only Adii and his crew possess. This basic structure however should be simpler and easier to understand for existing and potential new customers. That can only be a good thing.
It’s just my opinion of course but I agree with Woo that they need to ensure the business continues, is profitable and that they’ve done a lot for the WordPress community.
I hope I’ve been able to help in some way.
p.s. Now I have to clean the kitchen floor and tidy up so the boiler man can do his fixing when he arrives. Oh the joys of tech blogging and domesticity!